(2nd place: Apple) The graphical user interface, which was adopted from Xerox (see 3rd place: Xerox), had been introduced to the market with the Lisa computer already but it was the Macintosh of 1984 that made it popular. In contrast to DOS PCs a test file could be displayed the way it would look like on the paper (WYSIWSYG); therefore Apple introduced the desktop publishing in cooperation with Adobe. The user friendliness of this system was unmatched for years.