They were saying '' we dont deliver slower hardware '' so funny , how could they say such a thing.Here is the thing if programmers dont do the coding simply and efficiently no matter how powerful hardware would be performance go to hell.The perfect example is 8800 series cards can run very well optimize DX 10 games like Far cry 2,Hawx and Assianss creed very smoothly but what about crysis and stalker clears sky running on DX 10.

I guess he is talking about the competence.

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Just the "8 affaire" is what gives Nvidia a non so good reputation. (and I had two GPU of Nvidia)
Just look at last G2 for destop: gddr3 (laptop has gddr5), GTX 260 in 65 nm, then to 55 (there was two kind of this gpu in this aspect) and how "fast & not very tested" GTX 295 in double PCB was released, then single. All G2 still in Dx 10.0, not 10.1.
What did they both companies said in PC Gaming Alliance? "Less GPU per serie / easier nomenclatures & more popular prices".
I thing ATI is sticking much more to these 3 aspects than Nvidia. (and I am a Nvidia GPU user. But I am no close to change in a very near future

)
Basically, they also announced dx 11 released first. So my GTX 260 is waiting to see if with the next GPU gen can move
Crysis & STALKER Clear Sky (and Cryostasis) can be finally Dx 10 well move.
ArmA 2 or STALKER Shadow of Chernobyl (with Complete 2009 Mod) are Dx 9 heavy weights too.