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DLC to compensate loss inflicted by piracy

EA games without Securom and DRM - DLC as anti piracy solution?

U-turn by EA. The publisher apparently doesn't want to battle software piracy full frontal anymore, but use it for the company's own good. Securom and SRM are out while DLC is seen as a solution against illegal downloads.
John Riccitiello, CEO of Electronic Arts
 
John Riccitiello, CEO of Electronic Arts [Source: view picture gallery]
Several months ago Electronic Arts wanted to clamp down on software piracy. But now it seems like the approach is going to change. In an interview between Kotaku.com and Electronic Arts' CEO John Riccitello, it has been indicated that future EA games come without DRM or Securom.

Instead of fighting the market of illegal copies, the target is now to benefit from it. Additional DLC is supposed to make gamers who have a pirated version of a game pay for it nevertheless. So for example the box of legal copy might contain one or multiple bonus codes that can e used to download additional content for free. If a user has a pirated copy, this content has to be paid for.

The illusion that software piracy can be extinct, is shattered, but with good games and DLC it should nevertheless be possible to get some benefit from it. Time will have to tell if this solution works. The DLC of Dragon Age Origins for example had illegally been made available online only a short time after it had been officially released.

What do you think? Might EA be successful with this system? Tell us in the comments.


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Author: Mario Riemann (Dec 10, 2009)


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Comments (3)

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ruyven_macaran Re: EA games without Securom and DRM - DLC as anti piracy solution?
Super Moderator
11.12.2009 16:11
Quote: (Originally Posted by dried)
"it has been indicated that future EA games come without DRM or Securom"
Great news. Im against piracy but im also against garbage like securom or DRM.
There are alternatives and this might be one of them.

I just dont know how they expect to stop pirated copies from getting the DLC, but i hope it works.


Probably the same as with steam. Once you only put half of the game on the disc, you can control, who when how and with which copy of the game can download the rest.
connos Re: EA games without Securom and DRM - DLC as anti piracy solution?
Senior Member
10.12.2009 15:33
Piracy is a complicated issue. Its not easy to fight it. For example I have couple of friends that they never buy games, but they pirated some and never play them. They may try them but that's it. I don't see them as a lost sale but for EA it is a lost sale as they don't care if you finish or just try it and never put hours in it as soon that they have your money.

But they bought Borderlands, Total War and they plan to get Dragon Age. So good games sell well not DLC. Free DLC maybe but I got Dragon Age and didn't knew about the free DLC for it and I think most of us didn't.
dried Re: EA games without Securom and DRM - DLC as anti...
Member
10.12.2009 14:04
"it has been indicated that future EA games come without DRM or Securom"
Great news. Im against piracy but im also against garbage like securom or DRM.
There are alternatives and this might be one of them.

I just dont know how they expect to stop pirated copies from getting the DLC, but i hope it works.

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