U-turn by EA. The publisher apparently doesn't want to battle software piracy full frontal anymore, but use it for the company's own good. Securom and SRM are out while DLC is seen as a solution against illegal downloads.
John Riccitiello, CEO of Electronic Arts [Source: view picture gallery]
Several months ago Electronic Arts wanted to clamp down on software piracy. But now it seems like the approach is going to change. In an
interview between Kotaku.com and Electronic Arts' CEO John Riccitello, it has been indicated that future EA games come without DRM or Securom.
Instead of fighting the market of illegal copies, the target is now to benefit from it. Additional DLC is supposed to make gamers who have a pirated version of a game pay for it nevertheless. So for example the box of legal copy might contain one or multiple bonus codes that can e used to download additional content for free. If a user has a pirated copy, this content has to be paid for.
The illusion that software piracy can be extinct, is shattered, but with good games and DLC it should nevertheless be possible to get some benefit from it. Time will have to tell if this solution works. The DLC of Dragon Age Origins for example had illegally been made available online only a short time after it had been officially released.
What do you think? Might EA be successful with this system? Tell us in the comments.